The Viral Designer Proving Anything Can Be a Purse

Holmes is often written off in the comments as just trolling viewers, but most groundbreaking designers—like Alexander McQueen and Pyer Moss—have carried out avant-garde experiments before gaining recognition. As she sheds light on her nonconformist approach to fashion, she’s met with comments of confusion and belittlement. “They call it ghetto, but ghetto is really the starting point of all fashion,” she says.

It’s the age-old tale within the Black community: Something called ghetto on Black people is deemed avant-garde on their counterparts. When Dapper Dan sold reinvented counterfeit luxury goods in the ’80s, those brands chased him with legal actions. Now logos are an inevitable sight on the runway, and those labels are taking inspiration from or collaborating with the designer himself. Similarly, Holmes believes that initial hesitancy toward outlandish fashion trends often becomes widespread support. Styles once written off—such as streetwear, emo, or scene trends and outlandish sneaker culture—become celebrated and spread across the industry for global consumption. “When people begin to adopt that style, it becomes couture,” Holmes says.

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Ultimately, Holmes uses the bags to communicate who she is. Before this year, when she found this creative outlet, she says she was “very shy. I was afraid to express myself.” With this newfound confidence, Holmes continues to enchant her growing audience. It’s safe to say you won’t catch her wearing a plain tote bag anytime soon.

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