The “Red Nail Theory” Is Viral On TikTok But I’m Not Buying It—Experts Weigh In
How does color play into sexual attraction?
CH: “The brightest loudest color is going to indeed attract more easily. Plus, society has influenced us to connect to red as a sensual color due to Valentine’s Day, sexy red lingerie, red hearts, and red chocolate boxes. We know red as “the color of love” and sensuality. Fire at certain temperatures is red, thus the color red is depicted as a fiery sultry energy. All of these influences are affecting both women’s and men’s psyches and our responses to the color.”
LP: “Color is a non-verbal language. Each color conveys its own unique message and meaning, influencing ourselves as well as the perceptions of those around us. We all have emotional reactions to color, many of which are unconscious. Color plays into sexual attraction as this non-verbal language of color is something we can use to visually express who we are as well as to engage others. And while there are colors that are more known for their ability to engage (i.e. reds, hot pinks, oranges), each of us individually are uniquely attracted to certain colors and this can change over time.”
Do you believe the “red nail theory” is accurate?
CH: “With regard to the ‘red nail theory,’ universally we understand the bright red color as an activator. It is as if it has a built in “call to action.” I feel this is partly what’s at play with bright red nails and their built-in attracting energy.
It may seem like an oversimplification, but the brightest loudest color is going to indeed attract more easily. Plus, society has influenced us to connect to red as a sensual color due to Valentine’s Day, sexy red lingerie, red hearts, and red chocolate boxes. We know red as ‘the color of love’ and sensuality.”
LP: “I absolutely believe the “red nail theory” is accurate. Red denotes love, passion, desire, sensuality, etc. so it would only make sense that it would be color that attracts male attention. It is a color that is associated with life, the warmth of red energize us, helping us to feel more powerful and from there, more confident. That feeling of confidence also helps to attract the attention of others, both male and female.”
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