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In fashion’s volatile attention economy, reliable metrics are few and far between. From Instagram and TikTok to the New York Times, GQ and beyond, what unfolds at each season’s menswear shows permeates the wider world via a myriad of media, just as it should.
Vogue Runway stands apart: its viewing figures provide an unparalleled barometer as to which collections most fired the imagination (and buying budgets) of those in the industry and beyond. And because Runway is focused chiefly on the clothes and not the “frow”, those figures are far less likely to be skewed by the media-value performance-enhancing steroid of celebrity attendance than any comparable index.
Which is all a fanfare to flag that the latest menswear figures for the Autumn/Winter 2023/24 shows are out. The list is revealed below, in descending order, so no spoilers here. What is notable from the top is that five houses have fallen out of the list. Hermès, Fendi and Kenzo lost their spots this season while two others that were much-viewed last June — Celine and Y/Project — did not show this season. The other detail to note is that six of the collections on the list showed in Paris, and three in Milan. The other, unusually, was from a lookbook. Read on for the menswear top 10.
Photo: Acielle/Styledumonde
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