The Most Major Sale of Stella McCartney-era Chloé Is Coming To New York

To ring in what vintage store James Veloria hopes will be the sauciest summer yet, the beloved shop is hosting a buzzy sale of archival Stella McCartney-era Chloé. “This is our sexiest collection yet,” says Brandon Veloria Giordano, who FaceTimes me from JV headquarters, late to a dentist appointment and wearing an off-the-shoulder spring 1999 Chloé top. “People are losing it.” This sale comes on the heels of other iconic curations by founders Veloria and Colin James Weber, like Tom Ford-era Gucci, Vivienne Westwood, Todd Oldham, and Jean Paul Gaultier. In other words, expect to see a crowd forming around 12:00pm at the store’s Chinatown location this coming Sunday (and at 1:00pm, a potential site crash at jamesveloria.com for those looking for unsold goods.)

While James Veloria’s other sales have been thoroughly successful, with rabid fashion fanatics lining up their doors at every drop, the Stella-era Chloé moment hits a nerve. The designer’s tenure at the French house is not as ubiquitously worshipped as Jean Paul Gaultier or Tom Ford’s helm at Gucci, but still has a ferocious fandom. Perhaps the appeal goes back to its history: McCartney, a hot young thing and fresh graduate from Central Saint Martins, took the helm of Chloé in 1997 at only 25. (She had big shoes to fill, too. Her predecessor was Karl Lagerfeld). McCartney’s time at Chloé was monumental but short–only four years. However, it reflected a woman in her mid-20s and all of those flirty, raunchy clothes that come with that moment in life.