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Whether it’s interlocking GG logos or curved bamboo handles, Gucci’s iconic motifs have had a hold on fashion lovers for decades. But, as of late, there’s a subtly chic bag without the usual markers of Gucci that is taking over: The Jackie 1961. The understated elegance of the bag is both of-the-moment and timeless, and it’s an accessory that celebrities (and Vogue editors) are absolutely enthralled with right now.
As the name suggests, the Jackie 1961, first debuted in the ’60s and is named after Jackie Kennedy, who was spotted with the structured hobo-shaped bag in numerous paparazzi photos. Six decades later, it was reintroduced in updated colorways, additional sizes, and with an extra strap (so it can be worn as a crossbody bag, too) during Gucci’s Fall/Winter 2020 collection. Since then, it has become a go-to in the closets of many style stars and has achieved that elusive It Bag status.
Photo: @DuaLipa
Photo: @DuaLipa
A quick swipe down Dua Lipa’s Instagram feed and you’ll spot a couple of photos of her clutching the moon-shaped bag in a burgundy hue and also in a sharp white color. The singer’s eclectic style is anchored by the sophisticated, classic bag.
There’s an ever-growing list of celebrity fans just like Lipa, from Cate Blanchett to Sienna Miller to Jodie Turner-Smith and Harry Styles. And, of course, campaign star Dakota Johnson has been carrying the minimalist bag with its piston clasp nearly everywhere.
Photo: Getty Images
Photo: Getty Images
Photo: Getty Images
In the same vein, the bag has been a buzz in the Vogue offices too. Francesca Ragazzi, Vogue Italia’s head of editorial content, has the modern-day classic on her shopping list. And Christian Allaire, Vogue’s fashion and style writer, has been carrying his Jackie 1961 non-stop lately. “As someone who’s obsessed with retro fashion, the Jackie really pairs perfectly with my wardrobe of flared pants and heeled boots,” Allaire explains. “I also like that it’s relatively discrete—I’m not a big logo bag person.”
It’s a bag that checks all of the boxes. Scroll down to shop Gucci’s Jackie 1961—the handbag of now and forever.
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