Great sheets and pillows are, indeed, part of creating a tranquil setting at bedtime. But don’t, er, sleep on the best sleepwear brands for a good night’s rest. Think short and long pajama sets or slips, sleepshirts, and camisoles for those who prefer to go the nightgown route. Regardless of your preference, you simply can’t beat the feel of so-soft cotton, breathable Tencel, or lustrous silk for catching more restorative z’s. Plus, as we collectively continue to spend more time at home, stylish nightwear has infinitely more use, be it a collared sleep top that passes as a button-down on Zoom or comfy bottoms that never show.
When shopping the best sleepwear brands, you’ll undoubtedly come across best-selling pieces from popular labels—like Lake’s minimally designed striped styles, Eberjey’s famous Gisele pajamas, and Sleepy Jones’s classic-with-a-twist cotton combos—plus viral hits like Sleeper’s feather-trimmed sets and Hill House Home’s cult Nap Dresses. As for luxury nightwear, Olivia Von Halle, La Perla, and Fleur Du Mal are among the best, all beloved for oh-so-silky sets and separates that easily double as ready-to-wear when combined with the right accessories. If you’re all about the latest and greatest, the Sleep Code’s new private label, which takes inspiration from vintage designs, is one not to miss. Likewise for Stripe & Stare’s collaboration with LoveShackFancy—a stylish variety of sleep sets abound, all with the label’s signature touch of whimsy.
Keep scrolling to discover 21 of the best sleepwear brands, from comfy cotton to so-soft Tencel and exquisite silk.
If you’ve never felt the heavenly softness of Lake, it’s time to indulge. The dreaminess all began in 2014 by cofounders Anne Read Lattimore and Cassandra Cannon—a simply designed classic stripe set was the first prototype. Ever since, tank tops, long sleeves, shorts, pants, nightgowns, and robes have evolved, with the simple stripe remaining a brand signature.
Olivia Von Halle is the luxury lover’s go-to for elegant sleepwear that ranges from Art Nouveau–influenced printed sets to glossy satin separates. The London-based label, founded in 2011, takes inspiration from none other than Coco Chanel’s 1920s sleepwear, though it’s interpreted for modern women mastering the art of dressing down.
Keen on a limited-edition collaboration? Look no further than Alex Mill’s latest with Air Mail, Graydon Carter’s digital weekly newsletter. The three-piece capsule features super-soft 100% cotton unisex pajamas with a custom stripe motif, including a sleep shirt designed with real-shell buttons, three pockets, and timeless white-cotton piping. Oh, and don’t forget Alex Mill’s “Beyond Sundays” sleepwear offerings, also intended for unisex wear, including oh-so-comfy sleep shirts, boxers, and pants.
Mother and daughter duo Tamar and Geraldine Gottesman founded the Sleep Code in 2020 as a retail site celebrating the ritual of sleep and offering the best in beauty, home, and sleepwear products. A private sleepwear label from the two was the logical next step; the label features vintage-inspired styles, from Liberty-print sets to menswear-style boxers—all designed for your dreamiest sleep.
Cofounded by Ali Mejia and Mariela Rovito, Eberjey has been making cult-loved sleepwear for 25 years. If you don’t own at least one set of the classic Gisele pajamas made from a silky-soft Tencel modal fabric, get to it. Options are plentiful, from solid gray melange, navy, cream, and black to whimsical designs, like a half-moon and holiday gift motifs.
You’ve seen their feather-trimmed pajama sets all over Instagram, and likely the oversize satin sets, too. So, needless to say, Sleeper has become the fashion set’s go-to for festive sleepwear, regardless of whether it’s slept in, since its debut in 2014 by two former fashion editors, Kate Zubarieva and Asya Varetsa.
Intensely soft Tencel Micro Modal knickers are the Stripe & Stare’s calling card, but don’t overlook their pajama assortment, crafted from the same fabric. Their cami and short- and long-sleeve sets are waiting to be discovered, including styles designed in collaboration with LoveShackFancy, all bursting with the label’s signature touch of whimsy.
You love Hill House Home for the brand’s viral Nap Dresses, but the sleepwear is most certainly not to be missed. Come for the Swiss-dot Caroline Nap Dress, stay for the silk teddies and jewel jammies, crafted with founder Nell Diamond’s trademark fanciful touch.
Though New York–based Araks, founded by Araks Yeramyan, is well known for its assortment of effortless lingerie and swimwear, there’s great sleepwear too. Think silky top-and-shorts sets, georgette slips, cotton shirts and pants, and even French stretch-lace tees.
New York–based Morgan Lane’s romantic sleepwear is what literal dreams are made of. You’ll no doubt snooze soundly in the playfully printed designs by founder Morgan Curtis and perhaps transition them to cocktail hour with a pair of heels and festive jewelry.
Summersalt, founded in 2017 by Lori Coulter and Reshma Chattaram Chamberlin, began as a sustainably minded, direct-to-consumer swimwear brand. The label has since expanded its offerings, adding pajamas to the lineup, including silky sets and an ultrasoft eco-friendly fabric made from recycled plastic bottles, all in tons of colors and fun prints.
Founded by Andy Spade in 2013, Sleepy Jones takes inspiration from the uniform concept, but for everyday activities like resting, lounging, and reading. Comfy sets of all kinds are a must-try from the label, including classic shirt-and-pants sets cut for an oversized fit in solids and prints, plus heavyweight cotton-jersey long-sleeves-and-legging combos with colorful ribbed hems.
There are cozy PJs and the special occasion kind—Fleur Du Mal’s assortment certainly befits the latter. Here, you’ll discover beautifully cut slip dresses and camisoles that just as easily pass as ready-to-wear when worn outside the home. Plus, exquisite satin sets, rompers, chemises, and robes are detailed with feminine lace and frills.
Based in Sydney, Papinelle clothing is designed with a simple goal: to create beautiful, ethically made sleepwear from the softest natural fabrics. You’ll discover everything from lustrous sets to breathable cotton nightgowns and cozy robes within the collection, all crafted from pure silks and organic cotton.
Direct-to-consumer label Lunya was founded on a simple principle: understated essentials, including sleepwear, designed for quality time spent at home. Washable silk sets are at the crux of the pajama assortment, including tank tops, short sleeves, and drawstring pants. Their so-soft pima-cotton long sleeves and shorts are a breeze to launder.
Founded in 2017 by textile designer and fashion entrepreneur Amy Voloshin, Printfresh is the go-to sleepwear brand for crisp cotton-poplin sets, sleepshirts, and more. Even better than shopping an assortment for yourself, the brand also offers pajamas for the whole family—cue the adorable holiday card photo.
Is there anything better than nightwear crafted in fine Italian silk? That’s where the renowned label La Perla comes in. While the 1954-founded brand by corset-maker Ada Masotti and her husband might be your go-to for luxury lingerie, the pajamas are equally luxurious, from satin slip dresses to drawstring trousers.
For the ultimate in cheerful winter sleepwear, look to heritage sleepwear-makers Lanz of Salzburg. You’ll discover traditional flannel nightgowns and pajamas for women, men, and children—and many are finished with darling accents like delicate bow ties and ruffled trim.
From festive thermal sets to timeless nightshirts, PJ Salvage is a sleepwear drawer essential. But, if you’re all about the robe life, you certainly don’t want to miss the label’s plush velour design.
Founded by Shilpa Shah and Karla Gallardo with the philosophy of fewer, better things, Cuyana is a direct-to-consumer label based out of San Francisco. The label is a go-to for essentials from knitwear to leather goods and, yes, sleepwear—camisoles, sleep shirts, shorts, and pants are cut from organic pima cotton for ultra-dreamy sleep.
From polished work attire to festive party dresses and timeless-with-a-twist accessories, J.Crew never fails. The sleepwear section is always one to turn to, whether for a classically piped shirt-and-pants set, a cotton nightgown, or wintry flannel PJs.
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