French blonde! Lived-in brunette! Cherry-cola red! Feeling the change of season and shift into spring, everyone is suddenly calling their colorist. And trust that mood boards are being supercharged by the wave of runway and red-carpet dye jobs over the past few months.
“I’m definitely seeing people looking for more unique tones—they want to have fun,” says LA-based colorist Daniel Moon, who gave Jessie Buckley that volcanic-amber bob seen at the Oscars 2023. This spring color is power and brings with it an “attitude adjustment that only a new hair look can give you,” he adds. According to Stephanie Brown, lead colorist at SoHo’s IGK Salon, it’s even happening on a universal level. “The spring equinox, the beginning of the astrological year in Aries (passionate, motivated, and confident), plus this year is also a new moon,” she says, noting that since all signify change, it’s no wonder people are mirroring the energy.
Plus there’s something about seeing the sun after months of gray skies that sends a signal, says Lena Ott, who just brought Michelle Williams to what the colorist calls a “celestial platinum” shade for Hollywood’s biggest night. “Your color needs to adjust with the illuminated, golden serotonin of spring light,” she says. And at Ott’s Suite Caroline salon in Manhattan, colorist Aura Friedman is noticing it too. “People love to add a sunny, warm disposition to their hair, which is what makes it really fun and exciting,” she says.
Matt Rez, the pro responsible for sophisticated tones on clients like Hailey Bieber and Eiza González, predicts more warm hair tones that “psychologically evoke happy and optimistic energy” and dare you to be bold. “Go big—don’t hold back,” he says. “The best thing about hair color is you can always change it.” Here are the biggest spring hair-color trends to watch, from creamy blondes to plummy chocolates.
Creamy, Cool Blonde
Photo: Getty Images
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