Twenty-one years into her career in fashion, Ann Teurnell launched her own brand last year. Like many designers, she was, in part, inspired by what she wants to wear. Yes, the clothes she designs are grown-up, but more importantly they are somewhat covered up. Teurell jokes that at a recent party she attended she had more fabric on her body than the rest of the crowd combined. “I felt great,” she says. “I like to look good, [and to] dress up (see the lined lace dress), then I add a sexy heel or something like that.” For her fall 2022 collection, she revisited her best selling diamante boots and showed yeti-like slides.
Teurnell has created a very tactile collection this season, designing smart yet cozy options. Wool you can sink your fingers into is cut into a poncho; tailored pieces are a bit oversized. An ivory shearling jacket is a standout. The news is color, touches of burgundy and the requisite shot of pink. The designer is based in Stockholm, and colors can be therapeutic and cheering during long, dark winters. At the same time that Tuernell says her collection has “something of a “Scandinavian touch” in its functionality, she’s also inspired by American sportswear from the 1990s by the likes of Calvin Klein and Ralph Lauren. “I’ve been to the States, but it’s something of a dream in my head,” the designer shares, adding that she finds in some American style something “a little bit practical and yet sexy; where you can dress like a man, but look very effortless and elegant.” That Teurnell has taken up the flag of clean, minimal style is reason for celebration.
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