Tata Neu partners with HDFC Bank for co-branded credit card

Tata Neu customers can apply for the cards through the Tata Neu app. Both variants will be available on RuPay and Visa networks.

Modan Saha, chief executive (financial services) of Tata Digital said, “The Tata Neu HDFC Bank Credit Card resonates with the core proposition of simplifying the lives of Indian consumers. We expect the card to enhance the Tata Neu experience and have a wide appeal among our target audiences across the country.”

The card will allow customers to earn rewards on spends, both online and in-store, in the form of NeuCoins (1 NeuCoin = Re 1). Customers will earn NeuCoins worth 2-5% of their purchases, depending on the card variant.

Parag Rao, a group head at HDFC Bank, said, “It is our endeavor to create a customised offering for every customer segment. Our range of cards will further enhance the shopping experience for customers, allowing them to redeem extraordinary rewards against a host of products, ranging from groceries to flights.”