Vivetta

After a few years under license, Vivetta is independent again. “It has been an opportunity to make some new research and, as always, I started from fabrics,” said designer Vivetta Ponti. A light wool in particular served to ignite her…

Bows as huge as kites; cut-outs in the shape of hearts; roses spiraling in vortexes. Vivetta Ponti was in cheerful mode for resort. “People want to party again, to enjoy life,” she said, talking about the spirit of effervescence that…

Pole dance and sexy acrobatics aren’t exactly what one expects from Vivetta Ponti, whose world is a surreal fantasy of childish innocence. But children are notoriously capricious—as a mother of three, Ponti is well acquainted with their…

With a few exceptions, women designers don’t live in the fashion bubbles that their male counterparts seem to inhabit. They mostly lead normal, relatable, hardworking lives—work and family, family and work. Occasionally, they give birth to…