TikTokViral

I was really keen to try this product because, if I'm being totally honest, my skin has not been looking its best lately. I don't know if it's the sudden drop in temperature, but my complexion is looking dull and uneven, and I've…

With so many new beauty products landing on the Who What Wear UK beauty desk each week, it takes something truly special to stand out. Honestly, you should see our post room. It is often inundated with new launches, and myself and our…

Looking back, so many celebrities jumped on the dark red hair trend in the 2000s. Remember when Cheryl Cole went red and practically had everyone running to buy dark red box dye? Or Rihanna's many iterations of red hair throughout…

We're always excited when the stars come out in style, especially when it's for a great cause like the Green Fashion Awards. Founded by Livia Firth and co-chaired by Simone Ashley, Cate Blanchett, Quannah Chasinghorse, Viola Davis,…

I have a thing for blush. Maybe it's the storied history of it or maybe it's the glamorous associations I have with it, but it's quickly becoming one of my favorite makeup products to use. That, in itself, is crazy, considering I…

…

As a millennial, I'm not ashamed to say I love TikTok as much as any Gen Zer out there. I was recently scrolling through the app while working from home—er, I mean, after work!—and came across not one, not two, but three different…

I'll admit...for the most part, I've been pretty blessed with naturally thick and full brows. But while my arches aren't lacking in shape or density, their pin-straight texture has always left something to be desired. They are painfully…