Staud

Sarah Staudinger christened this summer the “Summer of Staud,” launching swimwear for the first time, and touting the essentials she designs that go with it. This season she continued to riff on the concept. Picture swimwear bottoms paired…

For resort, Sarah Staudinger continued to tap into the "quiet luxury" trend that's been making its wave online, and has become the new look for fashion's new favorite LA girls like Sofia Richie. Staud's newest offering says goodbye to neon,…

Welcome to The Great Try-On. We're gearing up for spring, and that includes freshening up our wardrobes with some new pieces. We got to try on some of the best spring pieces from some of your favorite brands and documented it all from our…

When Beyoncé tells you that she's exiling her Birkin bags to storage, you listen. "This Telfar bag imported, Birkins, them shits in storage," she repeats on “Summer Renaissance,” the final song from her dance-infused album…

Sarah Staudinger, who always seems to be perpetually California dreaming, changed things up this season. Tapping full force into ’90s minimalism, her fall offering was devoid of vibrant prints or colors. Instead, she stuck to a palette of…

Sarah Staudinger loves summer and even more, she loves making clothes for the summer (which for her are endless, as a native Cali girl). “Pre-fall is my personal favorite collection to work on. I love summer, it’s the one collection that is…

Sarah Staudinger, Roopal PatelSydney Jackson/BFA.comThat the nights are becoming increasingly chilly in Los Angeles isn’t enough to turn a crowd away from a Staud and Saks party. Inside, Sarah Staudinger, co-founder of her own 7-year-old…

Jon Zeiders, Sarah Staudinger, George AugustoDeonté Lee/BFA.comOn Thursday night in SoHo, a stylish group trekked through the rain to celebrate the grand opening of Staud’s first-ever New York City brick-and-mortar location. Nestled on the…

Welcome to The Great Try-On. We're gearing up for fall, and that includes freshening up our wardrobes with some new pieces. We got to try on some of the best fall pieces from some of your favorite brands and documented it all from…

The Staud girl is growing up. And so is Sarah Staudinger herself. As her brand’s number one customer (the proof is on her Instagram), she has always designed clothes for herself and other women like her. “I think the clothes always react to…