sponsorship

Many consumer internet companies and startups, which have been heavy advertisers and sponsors during the Indian Premier League (IPL) over the last few years, appear to be giving this year’s edition a miss amid the so-called funding winter…

Chelsea are reviewing their sponsorship deal with Parimatch after the betting firm was sanctioned by Ukrainian president Volodymyr Zelensky for 'financing Russian schemes' amid ongoing warUkraine included Parimatch Tech and…

Manchester City’s Jack Grealish has once again managed to sign a record-breaking contract. It is being learnt that the English midfielder has secured a mouth-watering sponsorship deal with Puma.A report published by The Telegraph claims…

Canadian Tire Corp. has announced a new commitment to improve gender equity in sports, saying at least half the money it spends sponsoring professional sports will go toward women by 2026.The retailer says its new multi-million dollar…

Football Australia (FA) and its stakeholders have reached an "overwhelming consensus" that a reported Saudi Arabia sponsorship deal does not align with their vision for the women's World Cup, FA chief executive James Johnson said on…

Brentford seeking a new shirt sponsor to replace South African betting company Hollywoodbets with the Premier League set to back a government call for a ban on gambling firms on the front of football topsBrentford are…

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The U.S. Soccer Federation (USSF) said on Wednesday it would voice its concerns to FIFA over a reported Saudi Arabian sponsorship deal for the Women's World Cup.Last week, co-hosts Australia and New Zealand wrote to FIFA seeking urgent…

Image: Getty ImagesThe Women’s World Cup is nearing, and as is tradition, FIFA marked the occasion with controversy. Host countries Australia and New Zealand are urging the soccer federation to back out of its sponsorship with Visit Saudi.…

MELBOURNE :Former New Zealand international Maia Jackman said Saudi sponsorship of the Women's World Cup would be in "complete opposition" to female empowerment and set back her work as an ambassador for the tournament.Australia and New…