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How the Saudi Esports Federation is leading the way in developing regional gaming RIYADH: With Gamers8: Land of Heroes taking place in Riyadh in just under a month, Saudi Esports Federation CEO Turki Al-Fawzan tells Arab News about the…

The stunning announcement on Tuesday of a merger between the PGA Tour, DP World Tour and Saudi-backed LIV Golf could generate higher viewership, and loftier costs, for advertisers and sponsors to reach golf audiences, marketing experts…

Image Source : AP MS Dhoni, Hardik Pandya in action Indian Premier League 2023 is…

Valencia's sponsors Puma offered their support for Real Madrid's Vinicius Jr after he was racially abused during their LaLiga match in Spain on Sunday.Vinicius called LaLiga and Spain "racist" after receiving racial slurs from fans in…

Hockey Canada did just enough to provisionally regain its funding. But rebuilding the trust it once had with major sponsors will be another challenge in itself, suggests a marketing expert. The national sporting body was granted its funding…

Ukraine's National Agency on Corruption Prevention (NACP) recently accused Xiaomi and the company’s executives, including company founder, chairman and CEO Lei Jun, an "international sponsor of war" saying that “Xiaomi Corporation is…

West Ham are one of eight Premier League clubs to be sponsored by a gambling firmPremier League clubs have collectively agreed to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025-26…

BREAKING NEWS: Premier League clubs BAN gambling sponsors from the front of team shirts... but it won't kick in until 2026 and they will still be allowed on players' sleevesThe ban comes into place at the end of the 2025-26…

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