rebrands

As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet. In return, Penn is scheduled to pay ESPN $1.5 billion over…

Credit: Shutterstock To non-moguls, Elon Musk's (perhaps temporary) rebrand of Twitter to "X" may seem high risk, amateurish, or even…

Twitter‘s iconic blue bird is dead. Elon Musk, the billionaire owner of the social media service, has replaced the brand’s iconic name and blue logo with a simpler one: X.As of Monday morning, the new white and black X logo has…

It's official: Twitter has been officially renamed to 'X' on Monday (July 24). This comes after the owner of the microblogging website Elon Musk announced on Sunday that the social media platform would undergo a transformation in its…

Ramon House, the corporate headquarters of the erstwhile HDFC, with HDFC Bank branding in Mumbai, on July 1, 2023. After the merger of HDFC Ltd into HDFC Bank, the largest private sector lender has started rebranding the offices of its…

<!-- -->PVR Pictures has been renamed as PVR INOX Pictures following the merger of PVR and Inox Leisure.New Delhi: PVR Pictures has been renamed as PVR INOX Pictures following the merger of PVR and Inox Leisure.The merged entity is…

Airport service aggregator DreamFolks Services Ltd. said its subsidiary, Vidsur Golf, that provides access to golf courses, has undergone a rebranding to become GolfKlik. “This strategic decision is a major milestone for DreamFolks, as it…

Google Fi is getting a little update. On Wednesday, the search giant's wireless service (which runs on T-Mobile's network) introduced a few tweaks and updates, including a rebrand to Google Fi Wireless, the ability to connect smartwatches,…

The KuCoin crypto exchange has rebranded its wallet platform as an independent platform, called the ‘Halo wallet'. As a new brand all together, Halo aims to create a ‘SocialFi' ecosystem that combines social networking and finance on one…

FINA, the federation which has run international swimming competitions for more than a century, is rebranding itself as World Aquatics ahead of the next Olympics in Paris in 2024 after a vote Monday.That means leaving behind the…