persuading

Researchers from Fudan University, China Europe International Business School, and Peking University published a new Journal of Marketing article that examines how marketers can use different messaging to persuade individuals to contribute…

The first person Yana Muravinets tried to persuade to leave her home near Ukraine’s front lines was a young woman who was five months pregnant.She did not want to abandon her cows, her calf or her dog. She told Ms. Muravinets that she put…

Manchester United interim boss Ralf Rangnick says it is not his job to convince Paul Pogba or any other player to stay at Old Trafford.The midfielder’s future is, yet again, the subject of intense speculation with the player out of contract…

Not just with his neon sunglasses Team India wicket-keeper batsman Rishabh Pant stole the show with his excellent persuasion skills in the first session of the first day of the first Test against England at Trent Bridge.…