NTUC FairPrice

MOVING THE NEEDLE TOWARDS DIGITAL ADOPTION In marketing new digital features, firms have to consider customers’ sentiment. People who spent years using physical loyalty cards will take time to get used to the new way of digital cards. Many…

CULTIVATING GREEN CONSUMPTION HABITS AMONG SINGAPOREAN CONSUMERS The war against plastic waste requires collective effort across society, and certainly, consumers should take an active role. But behavioural change takes time. How can…