Nouchi

Last night, the Grand Prize of €300,000 was awarded to Louis-Gabriel Nouchi, whose menswear challenges masculine archetypes through contemporary tailoring. The Special Prize came with a generous, unprecedented decision: two winners. Along…

For a designer who started his career pre-Instagram, Nouchi has managed to cultivate an engaged community eager to participate in his brand. That’s likely because as singular as his point of view may be, his perspective on masculinity is…