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MUMBAI: Stories sell but data tells that complex advertisements aimed at rural Indiansmay be missing the mark. Ads for rural markets should tone down metaphors and allow products to take centre stage with a clear and simple narrative, a…

Nestle India has delivered the highest quarterly growth in a decade and is hopeful of sustaining it. In an interview, Nestle India chairman & MD Suresh Narayanan says that milk prices are likely to stay high for some more time and…

NEW DELHI: MG Motor plans to dilute shareholding in its fully owned business in India as the company looks to tap the capital market or raise funds through a financial or strategic investor. It plans to begin work for a second factory…

McDonald’s India (North and East top)’s official announced on Monday that the fast-food chain plans to hire some 5,000 people as it expands to 300 stores in the area over the next three years. As part of its expansion strategy, it…

RBL Bank has said the Reserve Bank of India (RBI) has approved the appointment of veteran banker R Subramaniakumar as the private sector lender’s new managing director and chief executive officer for a period of three years. Starting his…

New Delhi, March 1 Former Turkish Airlines chairman Ilker Ayci on Tuesday said he had declined the Tata Group’s offer to be the chief executive officer and managing director of Air India as…

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Murali Ramakrishan, who was formerly with ICICI Bank as senior general manager was brought in as MD & CEO by the board in October 2020 to turn around the 93-year old Thrissur-headquartered South Indian Bank. In an interview with TOI,…

NEW DELHI: Are Indian men becoming more sensitive? Is religious intolerance on the rise? These are some questions a recent report on consumer complaints received against advertisements over the last three years raised on Wednesday. In…

The expected interest rate hike in the US and the resultant volatility in the domestic secondary market could play a dampener to the over Rs 2-trillion initial public offering (IPO) pipeline in 2022. IPOs in 2022 look promising, with as…