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Lu'u Dan

Lu’u Dan Spring 2024 Menswear Collection

Hung La, the designer behind Lu’u Dan (which means “dangerous man” in Vietnamese), is hitting it big. On Met Gala Monday in May, Billie Eilish garnered traction online for wearing one of La's hyper-graphic anoraks to an after-party. Today,…

Lu’u Dan Fall 2023 Menswear Collection

Midway through a showroom walkthrough with Hung La, he holds up a pair of jeans from one of the racks. They are visibly oversized with panels on each side that fold over and snap into place. Once unsnapped, the denim garment suddenly…

Lu’u Dan Fall 2022 Menswear Collection

Said designer Hung La: “There’s so much subtlety to Asian male sexuality. Yet in the West we’re either hyper-sexualized, like gangster villains, or effeminate. But there is so much more: sensuality, vulnerability, a love of family—you…