Investment Pieces

It sometimes feels like you could spend forever searching for the perfect wardrobe heroes. The perfect white T-Shirt, the perfect pair of jeans, the perfect cashmere jumper… it can get exhausting. But when you find those pieces,…

Over the past few years, there has been a growing appreciation for classic items that are resistant to fickle trend cycles. There are a number of factors that have contributed to this shift, including the collective drive to create…

After a blink-and-you'll-miss-it-summer, our attention has quickly turned to autumn, and if the year thus far is anything to go by, we have a very fashionable season ahead. We've managed to navigate the tricky in-between of warm…

I'm picky when it comes to sale shopping, mostly because I'm overly cautious about being swayed into buying items just because they have a discounted price. That's why my top sale tip is to always focus on timeless classics or…

If you're a minimalist, a fan of extremely luxurious clothing, or a Mary-Kate and Ashley Olsen obsessive, chances are you're familiar with The Row, the designer brand spearheaded by the two stylish celebrity twins. Over the years,…

This summer is the prime example of British weather: unpredictable, changing within an instant and refusing to conform to expectations of what the season should look like. After a few years of traditionally warm summers and chilly…

My favourite time for browsing is pre-autumn. I have an affinity for dresses and prefer to invest in styles I’ll have for a lifetime, so watching versatile frocks landing on-site always fills me with joy. My favourite brands to…

Coach feels like the kind of label that's always been around, the New York fashion house stitched together its first handbag and released it to the public in 1941. Initially a team of six artisans, by the '60s Coach had evolved to…

At Who What Wear, we make it our mission to be well-informed when it comes to emerging and recirculating designers and Loro Piana is a brand generating a lot of buzz. Minimalism continues to dominate the fashion space and the…

During my day at Bicester Village, I created one full look from each designer for a different occasion. Minimalist trailblazer Jil Sander's pastel shades, creamy whites, and dark neutrals are the epitome of elevated workwear. Don't…