gimmick

When in doubt, confuse them. That’s Adam Silver’s mantra with the NBA’s In-Season Tournament. Whether it be designer courts or point differentials, no gimmick shall be wasted. Even the league’s national TV partners are getting into the act.…

Dana White insists Elon Musk vs Mark Zuckerberg 'isn't a gimmick fight' as the UFC president comes under fire from fans for entertaining the Billionaire bust-upBy George Glinski For Mailonline Published: 17:19 BST, 25 June…

He’s synonymous with World Wrestling Entertainment if not all of professional wrestling as one of the most popular performers in the theatrical sports’ history. Stone Cold Steve Austin can still garner a crowd reaction like few ever have…

While sneaking into the bottom rung of the playoffs is something to be eschewed in the NBA given that it rarely leads anywhere, there’s still a perception in the NHL that all you have to do is “get in.” The NHL has dined out for decades on…

Chad Gable opens up about when he knew the 'Shorty G' gimmick was doomed - as Otis recalls kissing Mandy Rose at WrestleMania, but with no fans to celebrate itBy Alex Mccarthy At Wrestlemania 39 Published: 22:54 BST, 3 April…

The drive to Mount Maunganui from Hamilton takes barely a session, through the lush greens and postcard backdrops you'd associate with New Zealand. But on Sunday the vistas were blurred by the first winds and driving rains ahead of Cyclone…

On Monday, Indian film actress and cricketer Virat Kohli's wife, Anushka Sharma took to Instagram to slam a leading sportswear brand for using her personal images without permission, but social media users were quick to gauge that it was a…

Last Saturday, I discovered two things: I needed to buy a doorbell for my mother’s apartment, and Google Lens could be a really useful time-saver.Here’s what happened: my mother lives in a large apartment complex that was built in the 1970s…

Chief minister Arvind Kejriwal tabled a confidence motion in the assembly on Monday to prove that the "BJP's Operation Lotus" had failed in Delhi, a move that was panned by the opposition as a political gimmick and waste of public money and…

Chris Jericho's rivalry with Eddie Kingston saw a whole new level of ferocity unleashed on this week's AEW Dynamite. The feud between the two ruthless stars has been going on for a few months now. So far, they have collided in massive…