Chufy

Sofia Sanchez de Betak has modeled for years, though never for a Chufy lookbook. She’s preferred to keep her designer-founder hat firmly in place in the half decade she’s been operating this label. But as she continues to move away from the…

When Sofia Sanchez de Betak launched Chufy in 2017, it was inspired by her travels, each season a different location. It meant that her designs have often felt like getaway clothes, easy pieces to wear on vacation, or to help you feel like…

This Chufy collection was photographed in the Norwegian countryside. Sofia Sanchez de Betak went chasing the Northern Lights after Covid, and the place made an impression on her. Other aurora borealis chasers commit the dancing waves of…

In 2019, 24 hours after making her Met Gala appearance in a custom Mango gown, Sofia Sanchez de Betak touched down in Nepal to help the Bally team in an environmental expedition to clean up Mount Everest. She also got to explore the city of…

While most of us know the ancient wonders of Egypt from our history books at school, Sofia Sanchez de Betak has encountered them for real—first, as a teenager traveling the world with her mother, and most recently as a mother traveling with…

For her first fall collection, designer Sofia Sanchez de Betak looked to her beloved Patagonia for inspiration. Each of her collections is inspired by her travels, and how a trip can influence how you dress. “When you come back from a trip…

Sofia Sanchez de Betak’s Chufy collections are always inspired by and designed for her far-flung travels; each billowing dress or floaty blouse is like a wearable memory of her favorite places, from Kenya’s Masaai Mara to Kyoto. Her…

Sofia Sanchez de Betak has been spending as much time as she can in Mallorca. Its island energy rubbed off on her new collection, which officially took its cues from another famous isle, Jamaica. Sanchez de Betak and her husband are…