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celebrity endorsements
Celebrities Beware Of New Endorsement Norms; Rs 10 Lakh Penalty
<!-- -->Government tightens norms for celebrity endorsers; penalty of Rs 10 lakhNew Delhi: The government has tightened norms for endorsers, including celebrities and sports persons, as they are now required to make material…
Taxman want companies to split expenses on celebrity endorsements across units
When Shah Rukh Khan, Virat Kohli or any other celebrity endorses a brand or a company, is the branding exercise only for the corporate head office or the whole organisation? That’s the question indirect tax authorities have started asking…