capsule wardrobe

H&M has long been my go to high street destination when I'm searching for expensive-looking, on-trend buys for more affordable prices. I always find the brand is particularly strong at the beginning of a new season, when its…

Sometimes less is more. Even in fashion, where many can be easily drawn to ruffles, feathers, sequins and excess in general, at Who What Wear we always seem to go back to the same pared-back staples. It's the true secret to a…

While we love nothing more than unearthing new microtrends and patiently awaiting our favourite designers' fresh looks at the start of each season, we don't necessarily recommend building a wardrobe from trends that disappear as…

There are few times in life that we get a second chance, and when it comes to fashion, it's just as rare. So when we heard that Aligne's influencer-approved trench coat was restocked, we rushed here to share the good news. The coat…

If you're a minimalist, a fan of extremely luxurious clothing, or a Mary-Kate and Ashley Olsen obsessive, chances are you're familiar with The Row, the designer brand spearheaded by the two stylish celebrity twins. Over the years,…

This summer is the prime example of British weather: unpredictable, changing within an instant and refusing to conform to expectations of what the season should look like. After a few years of traditionally warm summers and chilly…

If there's one secret to shopping the high street that us fashion editors would like to gatekeep, it's H&M's 'Premium Selection' edit. The collection is always full of seriously expensive-looking, thoughtful designs that could…

I've always considered myself to have somewhat of a competitive spirit. After all, there's no shame in wanting to win at anything—life, your wardrobe, the annual family Monopoly game at Christmas. Perhaps because of this, it will…

One of the best things about working at Who What Wear is that we have access to a bunch of data about the shopping habits of our readers. Don't worry, we're not judging how much you're shopping at H&M (and, of course, we can't…

During my day at Bicester Village, I created one full look from each designer for a different occasion. Minimalist trailblazer Jil Sander's pastel shades, creamy whites, and dark neutrals are the epitome of elevated workwear. Don't…