Byredo

Whether a post-lockdown habit or simply a matter of convenience, like the rest of the world, you've probably started buying the majority of your beauty merchandise online, inspired by recommendations from your favourite…

The scent in question, Escentric Molecules Molecule 01 is cosy, woody, clean, and a little bit sweet. Supposedly undetectable to the wearer but incredibly appealing to those around, it contains only one ingredient, a unique…

At this point, I've smelled almost every Byredo fragrance there is. It's easy to see why the Stockholm-based brand is so popular; in addition to the incredibly chic and minimal packaging, the unisex scents are unique yet…

For years I've had a multi-step skincare routine, I wouldn't dream of not applying sunscreen every morning, and never go to bed without removing my makeup first. I take skincare very seriously, but when it comes to bodycare, I'm…

Ben Gorham has always had a unique starting point for his fragrances: memories. Upon creating his first perfumes for Byredo all the way back in 2006, Gorham’s emotionally intuitive, storyteller’s approach to scent-making—think aromas…

There is so much I love about spring—longer days, lighter evenings, discarding winter’s heavy coats and boots, an excuse to embrace some colourful nail art, and that feeling when you first feel the sun’s warmth on your skin after a…

Welcome to The Great Beauty Try-On, where we seized the opportunity to test-drive the best-selling makeup products from some of your favorite beauty brands (plus some newcomers!) and documented the process along the way.I've been a…

In late May, as the fashion community awoke in New York, a news alert sent a collective shock wave through Manhattan’s oat cappuccinos: Byredo, the Scandi-chic fragrance brand turned beauty and lifestyle juggernaut, had been acquired by the…

When Marcel Proust wrote of the visceral way a tea-soaked madeleine could tap into the depths of our subconscious in his 1919 novel, Swann’s Way, he popularized the idea that sensory stimuli—taste, smell, sound—can vividly recall events…

At this point, I've smelled almost every Byredo fragrance there is. It's easy to see why the Stockholm-based brand is so popular; in addition to the incredibly chic and minimal packaging, the unisex scents are unique yet…