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It tells us an awful lot about a year, and in fact, a decade, if many of the period's season defining trends focused on what we carried under our arms. Yes, we had the beginning of the 2020s to thank for Barbiecore, quiet luxury…

Us Brits love a good nerdy knit. We have a long history of lumpy jumpers, bobbled cashmere and hand-spun heritage wool. The jumper-clad "English eccentric" look transcends both generations and social groups, linking the likes of…

Unless you have a few hours to spend for a long debate, don't ever bring up a dislike for leggings around a fashion editor. Though we've all had our ups and downs with the elasticised pant, with the help of the quiet luxury trend…

Trust me, you know Camille Charrière. French-born, London-based with an inherently cool sense of style and a class of wit that's rarely found in the social media ether, the content creator and all-round fashion icon has carved herself a…

“We're seeing a pull towards trilogy-style white diamond rings, but with more unusual side stone shapes. Some of our favourite shapes are empress, half-moon, kite, or shield-cut sides, which compliment a classic round or oval…

It’s official. We’re well and truly in the thick of Black Friday weekend and whilst there are many deals to be had (and undeniable benefits to considered purchases at this time), I much prefer spotlighting the brands people are…

Massimo Dutti has become one of my favourite destinations to shop on the high street this year, owing to its focus on timeless, considered design, premium fabrications, a classic colour palette and the fact at least one person…

Nowadays there’s no shortage of inspiration when it comes to fashion. Long gone are the days you had to patiently anticipate print issues and dog ear unattainable pieces. The fashion realm is gradually becoming more accessible and…

If there's one thing that everyone can agree on, it's that we all love a Black Friday discount. There's a certain joy (or maybe smugness) that comes from finding an item that was already on your wish list on sale, isn't there? At…

At Who What Wear we've got a keen eye for spotting trends before they hit the mainstream, and if there's one topic that has been the focus of our office debates for the last few months, it's the colour brown. Camel, tan, cocoa, and…