Brand Management

THE OSU has been approved as a trademark.Image: Getty ImagesThe Ohio State University, after a three-year legal battle, has officially registered a trademark for “THE.” Yeah, you wouldn’t think you could do that for t*e most common words in…

GEORGIA INTERNATIONAL STADIUMPhoto: Getty ImagesSick of corporate names on your sports stadiums and arenas? So are we. So, let’s fix it, and get the names of all these places right, once and for all. Anaheim Ducks: Go back to calling it The…

One of the features exclusively available to people with 10,000 or more followers on Instagram was the ability to share links — to promote content or sell stuff — using the simple swipe up actions. In August, the social media platform…