bewakoof

In June, the Aditya Birla Group’s fashion arm set up TMRW, a ‘house of brands’ business with the aim of acquiring and incubating 30 digital brands over the next three years. Today, the company took a huge stride towards realising that goal…

TMRW, an Aditya Birla Group venture, said it is investing in eight digital-first lifestyle brands, in an attempt to create a ‘House of Brands’ business over the next several years. With these brands on board, TMRW has achieved a revenue…

Aditya Birla Fashion & Retail (ABFRL) is in the final stages of acquiring a controlling stake in apparel and accessories brand Bewakoof for about 100 crore, marking its entry in the direct-to-consumer (D2C) segment. “Both companies have…

When ZestMoney raised $50 million from Prosus-owned PayU and Australian fintech Zip Co in September 2021, the buy-now-pay-later (BNPL) segment was booming thanks to a pandemic-induced spike in online shopping. More than a year later the…

Amrita Rao and her husband RJ Anmol made several revelations in a new video. RJ Anmol recalled the time he auditioned for the lead role in 2003 movie Ishq Vishk but couldn't bag the role. Ishq Vishk marked Shahid Kapoor's Bollywood debut…