Bachkes

Does the Buy-One-Get-One-Free ticket-selling gimmick that was used to entice audiences in to see Vicky Kaushaland Sara Ali Khan's Zara Hatke Zara Bachke, really work at the box office? Trade experts have their say.Taran Adarsh (Trade…

Vicky Kaushal and Sara Ali Khan's 'Zara Hatke Zara Bachke' has been one of the year's surprise performers thus far. After the release of the trailer, there were very muted expectations from the film, but the moment the music started coming…