Affordable Fashion

Gone are the days of multi-layered outfits curated around warmth and water-proofing. with coats and scarves as the focal point. Warmer, or at least brighter days have returned as we mill between spring and summer, and as we shed…

I don't know about you, but I'm already bored of my entire wardrobe this year. Maybe it's balancing working from home and the office, or maybe it's that in-between time when I'm ready to wear my summer clothes but the British…

I think it is safe to say that the British high street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you way beyond the office or just…

Here at Who What Wear, we have access to some pretty interesting data. No, not how many Deliveroos you've had this week or the number of texts you sent to your ex on Friday night, don't worry. But we can see which products and…

It feels like we've been talking about winter for a long time now. Ever since the Autumn/Winter catwalks showed last February (yes, that long ago), what to wear for colder weather has been on our minds. Yes, there's still a chill…

There are other brands that also stock affordable dresses. ASOS, following the success of its vast and brilliant bridesmaid range, has dresses for as little as £150. It also stocks Needle and Thread, a British brand that…

I'll start this by saying I'm not the biggest fan of skinny or slim-fit trousers. Honestly, I'm very happy to have left the years of airbrushed-on jeans behind me, and if you're a regular reader of Who What Wear UK, you'll probably…

H&M is a brand we’ve always turned to when we want to shop the best trends at more affordable prices. Their design team has a knack for knowing exactly what we want to shop and when, so we regularly use their new-in section as…

We don’t encourage impulse shopping here at Who What Wear. These days, it’s obviously important to be more thoughtful about our purchases to make sure our considered buys stay in rotation in our wardrobes for as long as possible. But, when…

I don't know about you, but when it comes to shopping, my price point is nowhere near the ready-to-wear range. As a fashion editor, a girl can dream about burying herself in Bottega Veneta coats and Khaite tops, but when it comes…