Affordable Fashion

While I'm just as inspired by French style as the next person, it's the cool polish of Italian style that's really all I can think about at the moment. While their French counterparts may have minimal and effortless style down pat,…

Working as a fashion editor has its advantages. Day in and day out, we meticulously examine collections and scour the internet in search of noteworthy items that we can't wait to share with you. If you're a regular Who What Wear UK…

Here at Who What Wear we advocate for somewhat of a high-low wardrobe. That means investing a little more in some pieces, for quality and timelessness, and then mixing these items in with more affordable high street winners that…

Refreshing one’s wardrobe for summer can be a costly business. The swimsuits, cotton dresses, sandals and linen separates all add up, especially if your usual wares are looking tired and you’re essentially starting from scratch. …

As it turns out, we owe a lot to the influence TikTok has had on our lives over the last couple of years. Like many others, I was quick to write it off as the home of dubious hacks and dance challenges, but it and its users have…

The "fisherman" style caged sandal is a design that's actually been around for a very long time, withstanding the whims of the fashion world. No one brand "invented' them, but when The Row first released their version a few years…

Hi, I’m Emily, and I have expensive taste. As far back as I can remember, I’ve always had a preference for the finer things in life (a fact my parents have always lamented). It’s probably why I ended up working in fashion in the…

One of the biggest trends to come out of 2023, is actually, controversially, not really a trend at all. You may have heard the term "quiet luxury" a lot recently, especially if you regularly find yourselves scrolling Instagram or…

Here at Who What Wear UK, we know how much you, our lovely readers, love a bit of fashion escapism, advice on investment buys and updates on the latest and greatest runway trends. But it's not always the most useful—often it's the…

As far as shopping experiences go, finding a great pair of jeans on the high street used to be tough (IRL or online). But over the past few years, there's been an influx of styles, lengths and shapes to suit every body shape. It's…