adtracking

Last year, Apple added App Tracking Transparency to iOS, and the shift in the flow of data from mobile users was enough to unsettle even Facebook. Now, Google, which relies on targeted advertising for its business model, is preparing its…

Google’s plan to phase out third-party cookies and replace them with a bundle of new standards referred to as the “Privacy Sandbox” just overcame a key regulatory hurdle. The UK’s competition regulator, the Competition and Markets…

Tech platforms such as Alphabet Inc.’s Google and Meta Platforms Inc.’s Facebook face tighter restrictions on how they target ads to users, after European lawmakers voted to toughen upcoming legislation. The European Parliament moved to…