Swiggy integrates morning delivery service InsanelyGood with main app

Food delivery major Swiggy has integrated its morning grocery delivery service InsanelyGood with its main app, a move aimed to drive traffic to the service, people in the know of the matter said.

The service, which was earlier known as SuprDaily, was rebranded as InsanelyGood in March. It currently only operates in Bengaluru, where Swiggy has its headquarters, after a scaledown from six cities last year to reduce cash-burn.

The service is intended to be operated only in Bengaluru for the foreseeable future, a person aware of the matter said. Orders placed on the service before 11 pm usually get fulfilled by 7 am the following day.

Also read | Focus back on growth over profitability; no consumption slowdown yet: Swiggy’s Rohit Kapoor

“(InsanelyGood) is currently a pilot in Bengaluru and can be accessed through the ‘InsanelyGood’ tile on the Swiggy platform, which takes you to the app. The InsanelyGood app is also available to download,” a Swiggy spokesperson told ET in a statement.

Prosus-backed Swiggy acquired the firm in 2018 and integrated into a unit under the parent entity in 2021. The move put it in direct competition with the likes of Tata-owned BigBasket, Amazon Fresh and Reliance-owned Milkbasket. Milkbasket is in the process of massively scaling down its team, as first reported by Entrackr.

Discover the stories of your interest


This is not the first time a grocery major has integrated services on one app. BigBasket, for instance, brought its key services — the main scheduled delivery service, the quick commerce offering, and the beauty store — onto its main app, internally referred to as its ‘super app’.

Also read |
Swiggy announces second tranche of $50 million optional Esop buyback at lowered valuation

Beyond InsanelyGood and the core food offering, Swiggy’s main app also hosts its pick-and-drop service Genie, restaurant scouting and booking app Dineout, quick commerce service Instamart, and aggregated selling platform Minis.

Swiggy’s key investor Prosus, the Dutch-listed arm of South African technology investor Naspers, had reported in June that the firm’s losses had ballooned 80% year on year in the January-December 2022 period, though food-delivery GMV had also grown 26%.

In May, founder and group CEO Sriharsha Majety said that the firm’s core food delivery business had turned profitable in March 2023, after including all corporate costs but excluding Esops.

Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.

For all the latest Technology News Click Here 

Read original article here

Denial of responsibility! TechAI is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.