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Many things have changed in the world since Lovisa Lager, the Swedish-Thai model, was scouted on Instagram in 2017. What’s remained the same is the tendency of the press to try to fit Lager into a neat box. It got to the point where Lager didn’t want to do interviews because, she said on a Zoom call, they all seemed to be “very much focused on [me] being body positive when that’s in fact not really who I am: I’m just me. I’m just me and my work.”
Self expression and creativity, rather than money, motivates Lager, who credits her parents with fostering her artistic side. “I usually say that we grew up broke, but my parents gave me the richest life possible when it comes to culture,” she explains. “[They] have always pushed us to be greater than we think when it comes to [our creativity]. They heard me blasting Britney Spears over and over and over again and watching all of her music videos and they just dealt with it because if I wanted to be a singer, if I wanted to be a dancer, that’s how it starts. [That’s] a privilege in its own way.”
The model, who recently moved to New York, has an active existence online where she likes to keep things real and personal. She took time away from the screen and the city to talk about what her values and, of course, her style.
On getting started
I always wanted to work—not in modeling per se—in a creative business. In my generation we all grew up watching America’s Next Top Model. Even though it’s hella problematic looking back at it, it kind of glamorized [modeling], but it wasn’t [like I was thinking], ‘I’m going to become a model and I’m going to give my all to be one.’ I never thought modeling was within reach, and still it’s not like I’m going to be doing this forever. I think modeling and working in this industry is preparing me to do something more in the future, but it’s also nothing I’m rushing or planning on right now. I really feel very secure and comfortable with my work.
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