Suddenly, All of the Coolest People Are Wearing Red Cardigans

By Emily Ross On Oct 30, 2023

I’m going to let you in on a secret. Though we have access to some of the best designer garments and luxury accessories in the world, there’s only one thing that the Who What Wear UK team is currently obsessing over, and that’s the perfect cherry red cardigan. I had, in fact, already pitched this idea for a news story earlier this week, and as the days rumbled on the team’s quest grew evermore urgent (see the below snapshot from one of our trend chat channels).

Ushered in by our favourite celebrities including Jennifer Lawrence and Kendall Jenner, the red knitwear trend has been bubbling up recently, and is spreading with the arrival of the bright red cardigan. The in-between weather layering solution our wardrobes have been crying out for, a bright red cardigan adds the perfect dose of colour and vibrancy to an every-day outfit.

On Lucy Williams: &Daughter Ada Geelong Crewneck Cardigan (£335). By juxtaposing the sultry crimson shade and placing it on a modest button-up cardigan, a breeding ground for the perfect fresh winter trend has been created. A piece that feels accessible, easy to wear, and like you’ve already owned it all your life, the new season’s red cardigans have struck sartorial gold.

Recently styled to perfection by influencer Lucy Williams with slouchy black trousers and snake-skin flats, many of my colleagues have been referencing this look as one they want to replicate immediately. It would appear that readers are also already in tune with our new love, as we’ve noticed many shoppers snapping up Reformation’s Clara style in the past few days.

Talking of Reformation and its popular red cardigan, it wasn’t so long ago that we mentally bookmarked this double cashmere look from the same brand via Abisola Omole. The idea of a twinset has never been fresher, and although red is a trending share for this season, we all know how brilliant this co-ord will also look during the festive season each and every year.

The lipstick-red cardigan is a tried-and-true staple for many a Parisian too—here Melodie Bance adds a little extra pizzazz with a skinny belt and combines her neat cardi with flared jeans and a wool coat. This is a cuter take on the trending piece for those of you who may want to restyle your cardigan for different vibes. Newly inspired by Williams and co. to hunt-down the perfect red cardigan, I’ve sifted through the internet to find the very best styles available to shop right now. Read on to shop my edit below.

This cherry red knit is at the top of my wishlist.

Nail French-girl-cool with the perfect red cardigan.

Shop Lucy William’s perfect cardigan and style with a fresh white T-shirt.

Layer over a T-shirt or wear this buttoned-up on its own.

This cashmere-blend cardigan is luxuriously soft.

Wear with dark wash denim for an easy autumn look.

A cherry red cardigan does all the heavy lifting.

This muted shade will go with most of your wardrobe.

Style this cropped knit with high-waisted trousers.

Up Next: Kendall Jenner Wore the Jumper Trend I’ve Already Seen at ARKET, COS and Sézane

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