Images of The Who’s Quadrophenia and David Bowie’s Ziggy Stardust were pinned to Sportmax’s resort moodboard. Androgyny, eccentricity, slim silhouettes, and “minimalism with a bit of rock, a bit of glam,” as the label’s representative explained, were on the menu this season.
Wardrobe staples were engineered through an updated perspective, without too-obvious references. The label’s trademark trench was offered in a new cocoon shape, the proportions of masculine tailored suits were slimmed down, and the cuffs of straight-cut five-pocket jeans almost reached the knees. An ankle-grazing pleated skirt in gray wool worn with matching pants and a loose sleeveless tabard top looked cool, while slender long dresses in lacquered jersey with elasticated drapings had attractive sensuous shapes.
Fashion has been moving in a minimalist direction lately, and so has Sportmax. Silhouettes were kept slender, as in a red knit one-shoulder tunic worn over a long-sleeved nylon organza t-shirt printed with a snakeskin pattern. The same motif was repeated on a boxy knee-length see-through dress, signaling an offbeat approach that was also perceptible on a short slip dress in pale pink metallic mesh with a plunging draped neckline. These pieces will surely appeal to the young trend-minded clientele Sportmax is seeking.
For all the latest fasion News Click Here
