Silicon Valley-based Cradlewise gets $7 million funding for India push

Mumbai: Cradlewise, a Silicon Valley-based startup that makes smart cribs for babies, has raised $7 million in a seed funding round led by early-stage venture capital firm Footwork.

VC firm CRV participated in the fundraising, as did SOSV and Better Capital, and angels like Stitch Fix founder Katrina Lake, Italic CEO Jeremy Cai and Molekule CTO Dilip Goswami. The capital will be used to accelerate the company’s innovation and technology roadmap and grow its team in India. The startup has offices in the San Francisco Bay Area and Bengaluru.

Founded in 2016 by Radhika Patil and Bharath Patil, Cradlewise makes smart cribs with a built-in baby monitor that uses artificial intelligence to learn the baby’s sleep patterns and adapt to her changing needs. Cradlewise currently ships directly via its website and plans are afoot to expand availability through other e-commerce websites.

“We believe that Cradlewise is uniquely positioned in this competitive space as the only smart sleep product designed to impact an outcome and not just give notifications,” said Radhika Patil. “We will continue to lead in this space by expanding the capabilities of the product in the areas of a baby’s health and safety.”

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