All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something.
Summer has commenced, and with it, the urge for warm-weather resting places, faraway beaches, and cross-country excursions reappears. As languid, balmy afternoons and evenings emerge, so does our desire to revitalize our wardrobes with pieces that symbolize the nonchalant ease of the season. Fortunately, wherever your future travels lie, a crop of designer pop-up shops have flown in around the world to develop summery, targeted shopping destinations to fulfill every luxury fashion need. After years of online exclusives between fashion seasons, brands from Loro Piana to Chanel are embracing in-person launch experiences in buzzy neighborhoods to build excitement around collaborations, capsules, and limited releases.
What is the secret to pop-up shop success in the luxury market? Complementing the host’s offering without competing with it, while aligning the shop’s image and exhibition with their sensibilities. And the designers below have excelled, with Jacquemus, who finds inspiration in coastal European summers, settling in at Lake Como, and Dior decking out the Beverly Hills Hotel with neon pink toile de Jouy.
Jacquemus: Lake Como
For all the latest fasion News Click Here
