Report: WWE asking price lower than anticipated, but still astronomical

While the rumored WWE sale asking price will still be seen as an astronomical number to most people, it is reportedly lower than what some in the business world expected.

There have been various rumors about possible suitors for the most famous professional wrestling company in the world, details of the actual WWE sale selling price have been revealed. On Friday, Bloomberg’s Lucas Shaw reported  that Vince McMahon is asking for as much as $9 billion in a potential purchase.

Along with their report on the rumored WWE sale asking price, Bloomberg also added that the number was a “mild disappointment” to some industry analysts they spoke with, via Forbes’ Derek Saul.

The company’s stock market value is estimated to be $6.6 billion, so the asking price is a “36% premium” valuation. LightShed analyst Brandon Ross told Forbes that the WWE sale asking price was “slightly lower than what investors thought,” and Ross claimed he was surprised McMahon “put out an ask,” as opposed to receiving various offers.

McMahon could earn close to $3 billion in a potential WWE sale since he owns by far the largest share of stock in the company.

One of the biggest stories in the professional wrestling business over the last few months has been the sudden return of McMahon. The 77-year-old retired from his creation in the summer of 2022 after a scandal involving hush-money payments to former mistresses and employees who came forward with allegations of sexual misconduct.

However, despite the company’s growth in ratings and gate sales in his time away, the disgraced former CEO used his power as the promotion’s biggest shareholder to force his way back in as the new chairman of the WWE board and will shepherd the company threw a new media rights deal and possible sale.

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