Blame it on TikTok but Reels have become the focus for Meta-owned photo sharing app Instagram. The pivot to videos was done a few years ago and Instagram keeps boosting the presence of Reels with new features. Keeping in line with its Reels-focused approach, Instagram has rolled out a host of new features, primarily for creators. “We’re committed to building more products to help you grow and thrive on Instagram, and today’s updates are just a few of the ways we’re investing in your success,” said Meta in a blog post.
Easy to spot trends
Trending ‘topics’ or trends are the bedrock of all digital content. Creators of Reels will be able to see the top trending songs on Reels, see how many times the audio has been used. Further, with a simple tap they can use it or even save the audio for themselves. “You’ll also be able to see what the top trending topics and hashtags are on Reels to inform your own content,” said Meta in a blog post.
Editing Reels becomes easier
The edit screen on Instagram will now have video clips, audio, stickers, and text for easy editing of reels. “This makes it easier to align and time elements of your reel to the right moments in a more visual way,” said the company. This feature is available globally, across both iOS and Android devices.
Keep track of how Reels are ‘performing’
Instagram is adding two new metrics to see how Reels are performing. These are total watch time and average watch time, which makes it easier to see the insights while viewing the Reels directly. “Total watch time captures the total amount of time your reel was played, including any time spent replaying the reel. Average watch time captures the average amount of time spent playing your reel, calculated by dividing watch time with the number of total plays,” noted Meta in the blog post.
Easy to spot trends
Trending ‘topics’ or trends are the bedrock of all digital content. Creators of Reels will be able to see the top trending songs on Reels, see how many times the audio has been used. Further, with a simple tap they can use it or even save the audio for themselves. “You’ll also be able to see what the top trending topics and hashtags are on Reels to inform your own content,” said Meta in a blog post.
Editing Reels becomes easier
The edit screen on Instagram will now have video clips, audio, stickers, and text for easy editing of reels. “This makes it easier to align and time elements of your reel to the right moments in a more visual way,” said the company. This feature is available globally, across both iOS and Android devices.
Keep track of how Reels are ‘performing’
Instagram is adding two new metrics to see how Reels are performing. These are total watch time and average watch time, which makes it easier to see the insights while viewing the Reels directly. “Total watch time captures the total amount of time your reel was played, including any time spent replaying the reel. Average watch time captures the average amount of time spent playing your reel, calculated by dividing watch time with the number of total plays,” noted Meta in the blog post.
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