Ranveer Singh opened up on how brands refrained from working with him after his films flopped; reveals writing his first ad for a condom brand himself – Times of India

The actor apparently always had a knack for copywriting and that even helped him survive his tough phase in his acting career. During a media interaction, Ranveer shared that he wrote his first ad himself.

Back in 2014, the actor appeared in a Durex ad titled Do The Rex. Right from writing the lyrics, to featuring and singing it, Ranveer did it all. The ad received critical acclaim for addressing the taboo topic with subtlety.

Ranveer recalled about the ad at the recent IAA event, where he was honoured with the Brand Endorser Of The Year award by the International Advertising Association (IAA), revealed during the award show that copywriting was his backup career option.

“I wrote my first ad myself, it was for Durex condoms. My first movie was a hit, second and third not so much. So I had to wait a long time for advertisers to actually consider me. After my first year all these brands came– cola brands, telecom brands. At the time I was advised that ‘don’t do it now, we’ll do double or nothing when your next film becomes a hit. We’ll do these brands only but at your price,” shared Ranveer.

The actor added, “Then my second film flopped and they ran away. So I had to wait for four years. The needle was not moving and I was itching because I had these dreams and aspirations. I said I will be a movie star and brand endorser. So I had this idea for Durex condoms, I actually had my management pick up the phone on them and asked if they want to do it. They bit into it and the rest is history.”

Meanwhile on the work front, Ranveer was last seen in Jayeshbhai Jordaar. He will next be seen in Karan Johar’s Rocky Aur Rani Ki Prem Kahani and Rohit Shetty’s Cirkus in the pipeline.