This is also why he has opted to not rush the rollout—defining the brand’s identity, growing the market, and learning about the industry—before determining that he’s runway ready. “At first there was this race to do a show, to prove myself. I guess this came from watching other people, how Kanye started immediately by doing an elaborate show for his first collection,” he explained. “Now I feel it will happen by June next year. I have this thing figured out for the stage. It will be a bitch to build, but it’s going to be dope.”
Nearer on the horizon, he has been teasing his Super Normal 2 collaboration with MSCHF, which will drop around the same time as his forthcoming album (no retirement from music just yet). Its design and color scheme are dizzying, yet on Mescudi, who often opts for shocking hair hues (right now, a thick golden stripe) they look entirely cool.
The press text noted that the collection featured AI-generated prints, and as someone who embraces futurism, his openness to the technology is situation specific. “People really shit on the use of AI and I understand that. I think using AI to write a script is fucking terrible. Using AI for a number of things is fucking terrible. To make songs of established artists is terrible, you know what I mean? But I find it really helpful when it comes to making designs and coming up with inspiration,” he said, of his work with the artist Glassface. “The AI art is always inspired by whatever we’re telling in the collection. We sit there for hours. It’s not like what you see where they put something into an app and get it right away. We’re really there working at it trying to find the right thing, something that takes you to another world.”
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