Scroll back through a few years of Rag & Bone lookbooks and you’ll see studio shoots and indoor sets in the form of hotel rooms, clubs, and the company’s West 13th Street headquarters. So straight off, this one looks different—and right.
Brand founder Marcus Wainwright has long talked about the real-life New York woman as both the inspiration and the end user at Rag & Bone. Here she is, at last, on the street in the Financial District, the kind of girl you can’t help but notice. It’s subtle things: the stand-up collar of a neat wool blazer, the black leather belts jumbled around the waist of another jacket, the surprising juxtaposition of tailoring and authentic-looking cargo pants. In another picture, she wears a shrunken leather moto jacket over a blazer. It could’ve been a spur-of-the-moment, running-out-the-door decision after a quick glance at her iPhone’s weather app, but it’s the kind of thing that will have her friends and enemies asking themselves, why didn’t I think of that? There’s a more oversized motorcycle jacket in the mix, and a smart shearling aviator, too. Outerwear will remain a New Yorker’s most important asset, even if our winters stay snowless, it’s a walking city.
A word about those cargo pants. Wainwright collects old military surplus so he’s particular about the weight and texture of the materials Rag & Bone uses. The fabric for these pants was sourced in Japan, and it’s as close to old-school army surplus as it gets.
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