By moving to AWS, PBNS has the capacity, reliability, and scalability to deliver news to over 894 million viewers and listeners in more than 190 countries.
Through its partnership, PBNS aims to provide innovative digital content formats and better engage its target audience, particularly younger viewers and listeners.
“With AWS, we have the reliability and scalability to distribute news at speed, constantly updating our growing audience with trusted information, even during peak periods. We are confident that our cloud-first approach to creating, transforming, and delivering digital content quickly,” said Samir Kumar, head of PBNS and digital platform, Prasar Bharati.
Prior to moving to AWS, PBNS hosted its applications with a colocation IT provider and experienced high latency, resulting in performance and availability issues resulting in website downtime and disrupted video streaming.
“India’s media industry is transforming rapidly as the public consumes more digital news content such as videos and podcasts, online, and on mobile apps. Media and entertainment organisations are among the major users of cloud services,” said Pankaj Gupta, leader – public sector enterprises and government, healthcare, AISPL, AWS India and South Asia.
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