As part of his latest collaboration with the cognac brand Hennessy, local visual artist Seth Pimentel breathed new life into the basketball court in Joburg, telling untold stories through art.
Hennessy and African Ginger Seth Pimentel have refurbished the historic Oppenheimer basketball court. Picture: Supplied
JOHANNESBURG – A renowned local artist has breathed life back into the Ernest Oppenheimer Park basketball court in Johannesburg, telling untold stories of a city steeped in history.
As part of his latest collaboration with the cognac brand Hennessy, Seth Pimentel’s design reflects the Johannesburg CBD’s diversity, sharing the community’s story with the world.
Bringing art and basketball together in Johannesburg’s CBD, the cognac brand created a platform that brings the inner-city community together to celebrate the thriving urban sports phenomenon of 3v3 basketball.
The project was very personal to Seth Pimentel, also known as African Ginger, since he grew up in Johannesburg.
With soft and vibrant line expressionism characteristic of his neo-expressionist style, the artist symbolised the “Game Never Stops” within the four corners of the court.
Local artist Seth Pimental, also known as African Ginger. Picture: Supplied
The overview of the new face-lifted Ernest Oppenheimer Park basketball court in Johannesburg. Picture: Supplied
A close-up of Seth Pimentel’s design. Picture: Supplied
“This collaboration with Hennessy has allowed me to share untold stories through art. It showcases the spirit of our people, and is a tribute to the past, while serving as a beacon of hope for the future,” said Pimentel.
Hennessy’s collaboration with the National Basketball Association (NBA) is celebrated with the latest “In the Paint” art initiative that brings its ‘Never Stop Never Settle’ spirit to local communities through basketball and art.
Thriving urban sports phenomena of 3v3 basketball. Picture: Supplied
Following Sindiso Nyoni’s transformation of Johannesburg’s iconic Zoo Lake court last year, the initiative renovates local community basketball courts around the world.
Hennessy Brand Manager Lungile Mpharu said the latest ‘In the Paint’ collaboration demonstrated Hennessy’s decade-long tradition of meaningful artistic partnerships, which was deeply ingrained in the brand’s ethos.
“Building on the five collaborative ‘In the Paint’ initiatives across Africa and over 10 court revamps globally, we now want to nurture the Ernest Oppenheimer community court’s history and cultural significance through this refurbishment with African Ginger’s captivating design.”
“It has an incredible way to give back and foster the urban culture that Hennessy is so proud to be part of,” Mpharu said.
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