An alumnus of NMIMS, he comes with a wealth of experience spread across marketing, sales and operations in multiple leadership roles in the FMCG and mobility sector, with organizations such as Unilever and OLA.
Formerly, Siddharth served as senior director at OLA – spearheading its first-mile last-mile categories (OLA Autos and OLA Bikes). Prior to Ola, he served as global marketing director at Hindustan Unilever (HUL) for over a decade across various sales and marketing roles. He was leading the marketing efforts for the launch of Pureit range of water purifiers in India, and its global expansion into South East Asia and Africa.
On joining OLX Autos,Siddharth Agrawalsaid, “Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are crucial in building new categories and developing a differentiated brand identity to unlock growth.”
Amit Kumar, CEO, OLX Autos India,said “More Indian consumers are shifting their preferences to pre-owned vehicles and the trend has accelerated over the last few years especially in the wake of the pandemic. An evolving & competitive market brings new opportunities for us to communicate our brand proposition in a new avatar in line with changing consumer preferences.”
OLX Autos is currently active in Argentina, Chile, Colombia, Ecuador, India, Indonesia, Mexico and Peru. OLX Autos is part of the OLX Group, which operates a network of trading platforms globally.
For all the latest world News Click Here
