Ola Electric delivers first 100 scooters without some promised features

While there were around 40 customers present at the venue, three customers who ET spoke to said that some of the promised features — the mobile app, hill hold, cruise control, voice commands and Bluetooth — were yet to be enabled. Customers were told that it would take another month for many of the features to be enabled through over-the-air software updates.

Varun Dubey, chief marketing officer of Ola Electric, told ET that the company had already announced that certain features could only be enabled through over the air updates. Ola Electric has been under pressure from customers for delay in delivery of scooters, which the company promised would begin in October.

The company is building the two-wheelers in what it claims is the world’s biggest scooter factory in Tamil Nadu, which will eventually be able to produce 10 million scooters a year. In October, Ola Electric said it had raised $200 million led by Falcon Edge and Softbank at a valuation of $3 billion.

Ola Electric is taking an unconventional approach by delivering scooters directly to customers’ doorsteps, as against the brick-and-mortar model practised by traditional automotive companies. The company had last month rolled out test rides to customers across India.