Norma Kamali Resort 2024 Collection

Norma Kamali has always cast a wide net when it comes to fashion; she was an early adapter on the crossover of sports into ready-to-wear and a wellness pioneer as well. It’s never just about the clothes for her.

This season Kamali was thinking about the ‘why’ of things. “We talk a lot about excess product, we talk about a lot of the things we [as an industry] are doing wrong. I think we will do more things right if we understand what our purpose is. What are we supposed to be doing? What’s the job here? … We forget the purpose is to make fashion fun and memorable, make it important for people,” she said in her showroom. “If we create collections that aren’t just for each other in the industry, but to really change how people feel, I think the industry will have a better time figuring out what to do with all the products.”

Kamali is advocating for fashion as a form of well-being. “Therapy’s great; I’m not against it, but sometimes we need to be our own hacks,” the designer noted. Although the resort collection is mostly rendered in shades of black, white, and gray (with shots of silver and red) it delivers a dopamine rush. A moto in reflective material? Yes, please! Ditto the ombré sleeping bag coats and a slinky black stretch dress with a hood and open back.

Duvet toppers aside, Kamali is partial to body conscious looks. “Stealth wealth” might be trending online, but IRL the dare-to-bare look continues to dominate. Kamali speaks to that in various ways, even bringing back her peek-a-boo dot-and-dash dresses featuring opaque circles and rectangles placed strategically on mesh. Kamali’s on her game.

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