Mashinsky persisted in promoting Celsius as a safe alternative to banks, paying interest as high as 17% on deposits, while concealing hundreds of millions of dollars of losses in risky investments, according to a complaint filed by the attorney general, Letitia James.
The civil lawsuit seeks to ban Mashinsky from doing business in New York and have him pay damages for violating laws including the state’s Martin Act, which gives James broad power to pursue securities fraud cases.
“Alex Mashinsky promised to lead investors to financial freedom but led them down a path of financial ruin,” James said in a statement. “Making false and unsubstantiated promises and misleading investors is illegal.”
Benjamin Allee, a lawyer for Mashinsky, said in an email on Friday: “Alex Mashinsky denies these allegations. He looks forward to vigorously defending himself in court.”
James filed the lawsuit in a state court in Manhattan. Celsius is not a defendant.
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Crypto lenders gained popularity during the COVID-19 pandemic by promising easy loan access and high interest rates to depositors. They then lent out tokens to institutional investors, hoping to profit from the difference.
But the business model proved often unsustainable in 2022 after a sell-off in cryptocurrency markets, including the collapse of the terraUSD and luna tokens.
The lawsuit against Mashinsky is the latest government effort to address risky crypto practices.
It follows the federal criminal charges brought last month accusing FTX crypto exchange founder Sam Bankman-Fried of widespread fraud. He has pleaded not guilty.
James’ lawsuit “adds to the fear factor likely facing the industry, where money is extremely tight and the capacity to absorb large fines is going to be much more limited,” said Yesha Yadav, associate dean at Vanderbilt Law School in Nashville, Tennessee.
The absence of a comprehensive federal framework to regulate crypto frees James to take an “aggressive” enforcement role, Yadav added.
‘Ignore the FUD’
Celsius filed for Chapter 11 protection from creditors last July 13, listing a $1.19 billion deficit on its balance sheet.
The filing came one month after the Hoboken, New Jersey-based company froze withdrawals and transfers for its 1.7 million customers, citing “extreme” market conditions.
Celsius ended November with $9 billion of liabilities, including more than $4.3 billion owed to customers, a court filing shows.
James said Mashinsky’s fraud ran from 2018 to June 2022, when deposits were frozen, with more than 26,000 New Yorkers among his victims.
Many victims were ordinary investors, like a father of three who lost his $375,000 life savings, and a disabled veteran who lost the $36,000 he spent nearly a decade saving, she said.
Born in Ukraine and later emigrating to Israel with his family, Mashinsky started multiple businesses before founding Celsius in 2017, becoming its chief executive and public face.
James said his promotional efforts through social media, interviews and cryptocurrency conferences helped the company amass $20 billion of digital assets by early last year.
But as it struggled to pay the promised yields on investor deposits, Celsius allegedly moved into riskier investments.
The lawsuit said that in the two weeks before the withdrawal freeze, Mashinsky was still dismissing criticism that Celsius was overextended, urging investors to “ignore the FUD,” short for “fear, uncertainty and doubt.”
In September, U.S. Bankruptcy Judge Martin Glenn appointed an examiner to investigate whether Celsius was mismanaged, after a federal trustee said an appointment could help “neutralize the inherent distrust” in the company among creditors and customers.
Mashinsky resigned as Celsius chief executive in September, saying at the time he was committed to helping return deposits to investors.
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